Thursday, June 4, 2009

Lack of resources is challenge to online fundraising

The Philanthropy Journal reported that while many nonprofits have built their staffs and processes around traditional marketing and fundraising activities, a lack of resources is preventing them from adequately pursuing online activities. This is according to a new study.

About nine in 10 nonprofits, regardless of their size, say their greatest barrier to success is a lack of money, staff or online expertise, says the report from Convio, which provides constituent-relationship-management software to the nonprofit sector.

More than a quarter of nonprofits have no online marketing plan, while almost two in 10 either don't know if they have a plan, or review their plan only every few years.

Groups with less than $20 million in revenue employ one to three staffers who are focused on online programs, while nonprofits with revenue of $100 million or more average seven full-time staff working on online efforts each week.

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