Did you miss Web 2.0 training a couple of weeks ago?

If you missed the Web 2.0 training that Val did a couple of weeks ago, you missed a lot!



The major headline coming out of research conducted by the University of Massachusetts Dartmouth Center for Marketing Research late last year was that charities in the US are outpacing the business world in their use of social media/web 2.0.



The study of the Forbes Magazine list of the 200 largest US charities, called Blogging for the Hearts of Donors found that more than a third of the organisations are blogging, forty-six percent report social media is very important to their fundraising strategy and the majority monitor their online reputation.


Indeed, something like three quarters of those nonprofits studied were using some form of social media – including, podcasts, social networking, video blogging and wikis.


Whilst the authors of the study expected to find that charities were adopting social media, they didn't expect to find that the technology adoption levels were considerably stronger than corporate America. To read more